They say don’t drink and drive and don’t drink and exercise for injury prevention reasons but there may need to be a new adage. Wine-and-cheese parties move hand-in-hand with Artwork gallery Openings for many reasons, such as this one: Once you convert the customer experience into a social network and inject alcohol, wallets open wider. High-end retail stores long ago found a similar truism: If you pour the consumer a glass of wine, he or she’ll be inhibited and likely invest more cash.
Internet Shopping has adopted the drink-and-spend formulation and consequently, cases of Spending Under the Influence (SUI) have increased, claims April Lane Benson, author of “To Buy Or Not To Buy: Why We Overshop And How To Stop”, and adviser to the shopping-addicted. She believes that from the comfort of your own house, you can jump online and spend a small fortune on alcohol-induced buys– a lot of things you neither want nor can manage. The Census Bureau reported online retail revenue of $54.8 billion, a rise of 3.3 percent in the first quarter of 2012.
And it seems that at least some of it’s being fuelled by a red from a winery Yarra Valley based or a beer from Berlin, according to a British study from the shopping-habits site Kelkoo, which saw almost half of all Brits have shopped online following drinking and the majority of them acknowledge that in doing this, they spent more than they’d have when sober.
With the holiday shopping season upon us, experts state that Midlifers are among the shoppers that need to be most on-guard concerning the custom.
Medicating by purchasing is nothing new. And midlifers, a lot of whom are undergoing loss — if it be of kids leaving the house, loss of a partner, loss of buddies — are particularly vulnerable according to one source
Most of us know people who shop when they’re lonely or bored. In clinical practice there is ample evidence of how the lack of a partner or friends triggers disordered shopping, and certainly elderly individuals have more experience with loss.
Susan Krauss Whitbourne, psychology professor at the University Of Massachusetts at Amherst and also a blogger in PsychologyToday.com, stated midlifers are at particularly higher risk because they have a propensity to combine alcohol with sleep aids, anti-depressants, anti-anxiety drugs and other prescription medications which intensify the effects of the booze. It is “polypharmacy” and, she said, over 50s “don’t realize how intoxicated they are when they sit down in front of the computer.”
“Combine that with a bombardment of targeted online ads,” she said, “and it can easily become a problem of overspending and buying things you don’t need.”
According to preliminary information that she has gathered for a yet-to-be-finished research, retired individuals 50 to 69 are spending considerable amounts of time on the internet –many getting borderline hooked. Including time spent online gambling and chatting on social networking websites. “But once you are online, it becomes impossible to avoid the ads… and the ads are targeted to your age,” she said, “Google is pinpointing you.”
With inhibitions reduced due to alcohol and drugs it turns into a very short step to creating a terrible choice.
How can you know whether you’ve gone off the deep end on eBay? A Big credit card bill is a fantastic indicator. Being amazed when bizarre things like wedding yarra valley bundles show up on the doorstep is just another. The great thing is that several online retailers offer free transport — both ways.
The remedy for shopping and drinking is straightforward once denial is conquered. Generally, there’s an inherent dilemma of depression or loneliness. Heal that and also the symptom of overshopping online goes off. Whitbourne also indicates that if individuals will drink and spend some time on the internet, they should find a game to play or a societal networking site to follow rather than something which costs money.
But do not expect a lot of help from internet retailers, that seem to very much be conscious of the habit that individuals drink and shop. According to the New York Times, the longest period of activity on eBay is from 6:30 p.m. to 10:30 p.m. in every time zone.
Does drinking aid in increased earnings? “Absolutely,” Steve Yankovich, vice president for the mobile operations of eBay, told us. According to him if you consider what most individuals do once they get home from work in the day, it is decompression time. The customer’s in a great mood.
Some retailers especially target the inebriated audience by Employing “limited time only” specials starting after the witching hour, reported the Times.
People who shopped while tipsy were more generous in purchasing than many others and more likely to regret their purchase, the Kelkoo poll discovered. A fifth of those questioned said that they could not recall what they’d purchased when they awakened the following morning — a truth supported by Benson’s practical experience as a therapist. People are amazed when a package shows up on the doorstep.
While overshopping is not the only bad choice made when the Beer goggles come on, it may be one of the costliest. Often, people do not even recall what they’re ordered with crazy stories often being circulated across the internet like one man who ordered masses of pressure relief cushions when on a bender (sober him did not know what drunk him was thinking!).
How can you know whether you’ve got an issue?
Should you use shopping as a fast cure for the blues, or in the event you are feeling guilty or embarrassed or secretive concerning the behaviour — or should you attempt to stop and therefore are not able to, then you probably have an issue. As in the case of any kind of compulsive shopping, ask yourself if you believe your life might be wealthier if you were not shopping so much.
What alcohol does is take down your guard; You make Purchases without consideration about if you want them, have space for them, or may even utilize them. Ladies have a tendency to purchase clothes, jewelry, accessories and shoes. Benson believes that this is usually because they do not feel great in their self-image, then they are inclined to stay with assessories that they don’t have to test on.
Men buy collectibles — Chinese watches or ceramics or some specific sort of pencil — since “collecting gives the activity of compulsive shopping a more highbrow refined cast to it,” she added. Among her customers, one came to her having purchased over 22,000 CDs. His wife said it was just like being married to Crazy Eddie.
In Terms of taking compulsive shopping on the internet and adding alcohol to the encounter, Benson stated, it is a recipe for failure. As Brad Tuttle informed us in the Time magazine, nothing great happens in a pub after midnight, and also that is likely true online also.